A eurotrip sponsored FIAT in order to share the experiences and the emotions of Chiara Ferragni and Riccardo Pozzoli with the world of the web. A journey that started in Milan to Stuttgart, touching some of the major European cities: Monte Carlo, Lyon, Paris, London and Amsterdam. All this on the four wheels of the new FIAT 500. A digital communication experiment dating back to the spring of 2010 that resulted absolutely a winning formula; the experience of traveling shared through the ‘social’ channels.